Hi I’m Liluz!
I’m Liz Yelud Adra, a graphic designer, illustrator, and visual artist from Venezuela. Liluz Studio is my personal brand and creative studio for brand and packaging design, editorial illustration, and advertising.
“Liluz” is my artist name and my visual universe because creating is my passion, which I have developed over time and has given me the opportunity to work on branding, packaging, and publishing projects where I combine design and illustration to create unique and memorable visual concepts.
I specialize in developing strategic visual concepts for brand and packaging design (CPG) that generate high impact and commercial value. I also create conceptual illustrations for packaging, websites, apps, landing pages, and advertising campaigns.
I also specialize in editorial illustration, where I express my artistic vision in visual narratives of fantasy fiction, creating magical, dreamlike, and natural worlds where
I bring mythological beings, humans, and animals to life, exploring themes of romance, adventure, mythology, introspection, personal growth, and suspense for middle grade and young adult books for the publishing world.
Just as I love design and illustration, another of my passions is creating watercolor art for licensing products.
My Design Services
- Development of visual and strategic concepts aligned with the brand or business.
- Branding and advertising campaign design.
- Packaging design (CPG), die design, 3D mockups.
My Illustration Services
- Conceptual illustrations for packaging, advertising campaigns, web platforms, and apps.
- llustration for fantasy fiction books for young adults and middle grade.
- Creation of watercolor art for product licensing.
The tools I use
I work with digital media such as Adobe Suite and Figma for design, Clip Studio Paint for digital illustration, and traditional techniques for illustration and art.
What inspires me as a designer?
Delivering value to every project and creating strategic visual concepts that drive brands and businesses to make an impact and a difference.
What inspires me as an artist and Illustrator?
I am passionate about creating unique characters and universes, works influenced by surrealism and fantastic art, in which I am inspired by the universe, emotions, nature, animals, and fantastic creatures, where I explore magical and symbolic worlds, as well as the boundaries between the real and the dreamlike, which are a portal to the sublime, mystical, the emotional, and the intuitive, bringing them to life through watercolor, which allows me to play with the fluidity and transparency of color, creating contrasts between soft and vibrant tones that invite the viewer to explore fascinating worlds and experience them through my art.
Let’s Connect and Work Together!
I am a full-time remote and freelance worker, and I am excited to contribute to large projects. If you are a company, a brand, a publisher, or have a project and would like to work with me, you can contact me and write to me here.
Art Exhibitions and Events
- Honorable Mention 6th Place in “Frontiers of Art between traditional and digital” organized by Space Art NFT.io in Fort Lauderdale Miami this 2024.
- Participation through the Space Art NFT.io collection in the “Doral International Art Fair 2024” in Miami.
- Participation in XXIV INTERNATIONAL EXHIBITION MUSEO VIRTUAL MUNDOARTI NEW YEAR 2025, in Valencia, Spain.
Liluz Studio 