Hi I’m Liluz Studio!
I’m Liz Yelud Adra, Creative Director, Senior Designer, and Illustrator. I’m the driving force behind Liluz Studio, my personal brand and creative studio where I bring the visual identity of brands, agencies and publishers.
I live in Caracas (Venezuela), where I explore my own vision and my passion for visual storytelling and design with a deep sense of sensitivity. My goal is to create unique and innovative visual worlds through brand strategy, where I combine my two facets and passions: design and narrative and conceptual illustration for consumer products, advertising campaigns, and the entire brand ecosystem, as well as creating narrative illustrations for publishers.
I have worked on branding, packaging, and editorial projects for clients around the world. My approach combines strategic vision with a passion for storytelling: I develop concepts that serve as visual communication assets, creating real value, emotional connections, and memorability.
I bring this same energy to my editorial illustrations for fantasy fiction (Middle Grade and Young Adult), where I bring dreamlike worlds to life.
“I have your brand’s magic triad: storytelling + illustration + purpose-driven strategic design”
What I do for brands and agencies!
01 Branding
Brand Strategy, Visual Identity Design, and Brand Assets
02 Packaging 360°
Premium Packaging Design (CPG/FMCG) with a strategic vision.
03 Illustration & Visual Storytelling
Ilustración e historias visuales para productos de Consumo Masivo y Campañas de Publicidad.
04 Art Licensing
Commercial license for artistic, narrative, and strategic illustrations for consumer packaged goods (CPG/FMCG)
05 Brand Consulting
Strategic consulting for brands and art direction
06 Brand Naming
Strategic naming for brands.
What I Do for Publishing Companies!
01 Illustration of Universes and Visual Narratives
Creation of visual worlds—dreamlike realms, mythological creatures, animals, and nature—for fantasy fiction books aimed at young adult and middle grade audiences.
02 Book cover design and illustration
Book Cover Design for Fantasy Fiction and Nonfiction.
Discover the human side of me that connects three perspectives on the visual world, which come together to inspire me
Design + Illustration +Art
What inspires me about design?
I am driven by the desire to deliver real value. I develop strategic concepts that not only drive business growth but also make a real impact and make a difference.
What inspires me about illustration and Art?
I am passionate about creating unique and vibrant characters and worlds—works influenced by surrealism and fantasy art—in which I draw inspiration from the universe, emotions, nature, animals, and fantastical creatures. I explore magical and symbolic worlds, as well as the boundaries between the real and the dreamlike, which serve as a gateway to the sublime, the mystical, the emotional, and the intuitive, bringing them to life through watercolor, which allows me to play with the fluidity and transparency of color, creating contrasts between soft and vibrant tones that invite the viewer to explore fascinating worlds and experience them through my art.
I bring mythological beings, humans, and animals to life, exploring themes of romance, adventure, mythology, introspection, personal growth, and suspense for middle grade and young adult books for the publishing world.
Just as I love design and illustration, another of my passions is creating watercolor art for licensing products.
Let’s Connect and Work Together!
If you are a company, a brand, a publisher, or an agency and would like to work with me, please email me at:
Liz Yelud Adra © 2026 All Rights Reserved.
Liluz Studio 