Hi I’m Liluz!
I’m Liz Yelud Adra, Creative Director, Senior Designer, and Illustrator. I’m the driving force behind Liluz Studio, my personal brand and creative studio where I bring the visual identity of brands, agencies, and publishers to life.
From Caracas, Venezuela, I explore my passion for visual storytelling and design with a deep sensitivity. My goal is to create unique worlds—whether through brand strategy, design, narrative illustration, or watercolor art—pieces that today are transformed into product licenses with soul.
I have worked on branding, packaging, and editorial projects for clients around the world. My approach combines strategic vision with a passion for storytelling: I develop concepts that serve as visual communication assets, creating real value, emotional connections, and memorability.
I bring this same energy to my editorial illustrations for fantasy fiction (Middle Grade and Young Adult), where I bring dreamlike worlds to life.
Just what I can do for you!
✓Visual Strategy Consulting for Brands and Businesses.
✓Branding design, design of digital assets for websites and apps, brand guidelines.
✓Packaging Design (CPG)
✓Visual Storytelling and Conceptual Illustration for advertising campaigns that convey the brand’s values or story
✓Art Licensing: Creation of artistically focused illustrations applied to premium packaging for commercial products.
✓Editorial Narrative: Creation of visual worlds for fantasy fiction books.
My inspiration as a designer
I am driven by the desire to deliver real value. I develop strategic concepts that not only drive business growth but also make a real impact and make a difference.
My inspiration as an illustrator and artist
I am passionate about creating unique and vibrant characters and worlds—works influenced by surrealism and fantasy art—in which I draw inspiration from the universe, emotions, nature, animals, and fantastical creatures. I explore magical and symbolic worlds, as well as the boundaries between the real and the dreamlike, which serve as a gateway to the sublime, the mystical, the emotional, and the intuitive, bringing them to life through watercolor, which allows me to play with the fluidity and transparency of color, creating contrasts between soft and vibrant tones that invite the viewer to explore fascinating worlds and experience them through my art.
I bring mythological beings, humans, and animals to life, exploring themes of romance, adventure, mythology, introspection, personal growth, and suspense for middle grade and young adult books for the publishing world.
Just as I love design and illustration, another of my passions is creating watercolor art for licensing products.
Let’s Connect and Work Together!
If you are a company, a brand, a publisher, or an agency and would like to work with me, please email me at:
Liluz Studio 